ARTIGIANATO E PALAZZO XVIIIth Edition
Friday May 11th to Sunday May 13th 2012, Florence
Giardino Corsini, Via della Scala 115.
The gardens of Palazzo Corsini are especially open to the public for this occasion.
The Exhibition presents over 80 master craftsmen from Italy and from all over the world. Practical demonstrations of techniques by hand in the crafting of: iron, glass, wood, textiles, precious stones and metals.
Special guest of this XVIIIth Edition: Officina Profumo-Farmaceutica di Santa Maria Novella di Firenze, The world-famous Santa Maria Novella Pharmacy will celebrate its 400th anniversary at ARTIGIANATO E PALAZZO in the Corsini Gardens. Giorgiana Corsini and Neri Torrigiani have invited Eugenio Alphandery to hold the celebration of the historic Officina Profumo-Farmaceutica di Santa Maria Novella here, at Artigianato e Palazzo, a fitting venue for the 400 year-old activity founded nearby in 1221 by the Dominican Friars of Santa Maria Novella. The Friars cultivated medicinal herbs and the Pharmacy was opened to the public in 1612. Since then it has become world known and now has 55 single-brand shops in the world, over 15 of which are in Japan and Korea. The products of the Pharmacy are inimitable: their centuries-old history an emblem of continuing innovation and research. The products of the Pharmacy combine artisanal techniques dating back to the Middle Ages with high quality materials and advanced technology.
Friday 11th through Sunday 13th May there will be a number of celebrations dedicated to the 400 years of the Officina Profumo-Farmaceutica di Santa Maria Novella: a preview with Eugenio Alphandery, director and co-owner of the Officina, as guest of honour. Eugenio is the heart and soul of innovation at the Officina and is responsible for the expansion abroad of this most Florentine of brands.
Another special guest of the 2012 edition of Artigianato e Palazzo will be the Consorzio “Il cappello di Firenze”, founded in May 1986 by the Association of Florentine Industrialists to safeguard and widespead the traditional art of straw hats of Florence. On exhibit, under the XVth century Loggia of Buontalenti of the Palazzo Corsini, will be some unique pieces made especially for this event following the tradition of those straw hats which, since the nineteenth century, have been crafted by Florentine hatmakers in many materials: straw, felt, raffia, precious threads, silk, satin and lace. On show will also be a grandiose collective installation.
During the three days of Artigianato e Palazzo the many artisans and craftsmen present will do practical demonstrations of how they achieve their high quality products. You will be able to understand, hands-on, the difference between quality products made by hand and others produced serially.